Psychic Distance Stimuli (Dow & Karunaratna, 2006)
Psychic distance stimuli (Dow & Karunaratna, 2006)
The psychic distance stimuli were developed by Dow and Karunaratna for their study originally presented at the Academy of International Business meeting of 2004 and subsequently published in the Journal of International Business Studies in 2006.
While the most widespread definition of psychic distance is “factors preventing or disturbing the flows of information between firm and market. Examples of such factors are differences in language, culture, political systems, level of education, level of industrial development, etc.